The Good Life Club
Scottish life-coach Rose McCullough needed memorable visual branding, a selection of marketing assets and a website to launch and attract her target audience to her new life-coaching business and effectively convey the essence of her practice.
The project increased Rose’s client roster and won her a Fellowship Award. Through visual brand workshops, name consultation, wireframes and UI designs, logo sketches and designs, interactive feedback and close collaboration sessions, high fidelity Figma prototyping and finally building the website on Squarespace, we launched Rose's exciting new venture in only 6 weeks.
Visual Brand Identity
Logo & Illustrations
Custom Website
Merchandise Design
Social Media Templates
❋ Services Rendered❋ TimelineMarch - April 2025
Visual Storytelling
Warm orange and youthful pink, balanced with rusty burgundy, soft yellow and blue, and a stylish eighties serif font, convey the brand’s bold, playful, gentle confidence. Adorable, bright characters shimmy across the page reflecting Rose’s fun, unique approachability.
What did we create?
Brand
❋ MASCOT + ILLUSTRATIONS
❋ LOGO SUITE
❋ COLOUR PALETTE
❋ TYPOGRAPHY Marketing
❋ POSTCARD
❋ BASEBALL CAP
❋ INSTAGRAM TEMPLATESWebsite
❋ FIGMA UX/UI DESIGN
❋ SQUARESPACE CUSTOM BUILD 
Visual Branding
Fun and quirky yet consistent and professional visual branding reflects the personality and values of The Good Life Club and Rose’s target clients.
The discovery phase included an in-person brand strategy workshop and naming consultation, desk research, competitor analysis, and moodboarding.
Marketing Graphics
The Instagram designs serve as digital marketing, enhancing online presence to generate engagement and trust, welcoming clients to the practice and community.
The branding is rolled out consistently across each social media asset as visual storytelling to convey TLGC’s essence and message to the target audience.
Do you also need branding?
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From logos and illustrations, social media and digital ads, to print assets and merch, let’s create a cohesive, eye-catching, memorable brand and impactful marketing graphics to clearly, creatively communicate your unique message, captivate your specific audience, and stand out in the market.