Pépites
Pépites is a new wineshop in Berlin. Its owner, sommelière Anaïs Bourg, approached me to create a strong, professional visual brand for the launch and a selection of online marketing assets to attract her target audience and effectively convey the essence of her business.
Visual Brand
Graphic Design
❋ Services RenderedNov 2025 - Jan 2026
❋ Timeline
BRANDVisual Storytelling
Impactfully conveying the brand personality, a spectrum of burgundy and pomegranate, warm neutrals, notes of dusty rose, and stylish serifs create a worldly, effortless Parisian chic and trustworthy simplicity. Bright, attentive red-orange accents, adventurous organic shapes, and a playful display font add a bold, cool, kind, relaxed approachability.
The aesthetic reflects Pépites’ brand values: belonging, expertise, creativity, warm, nurturing, modernity, simplicity, adventure.
Pépites hits the rare, refreshing, approachable balance between the erudite oldstyle wine caves and the new edgy hipster winebars.
ASSETSWhat did we create?
Visual Brand Starter Pack
❋ TYPOGRAPHY
❋ COLOUR PALETTE
❋ WORDMARK LOGO Social Media Starter Pack
❋ INSTAGRAM TEMPLATES
❋ FAVICON
❋ INSTAGRAM HIGHLIGHTS ICONS Events Starter Pack
❋ FACEBOOK EVENT BANNERS
❋ EVENTBRITE EVENT BANNERS 
Visual Branding
Polished, cohesive, eye-catching visual branding, refined via design feedback cycles, reflects the personality and values of Pépites and its target clients.
The early discovery phase included a questionnaire, desk research, competitor analysis, and moodboarding, alongside deep understanding of the business through documentation such as brand strategy, user research and personas.
Marketing Graphics
The designs serve as digital marketing, enhancing the online presence of the business to generate brand engagement and trust, welcoming clients to the Pépites shop, events, and community.
The branding is applied consistently to each social media asset as visual storytelling to convey Pépites essence and message to the target audience. Optimised typographic hierarchy and accessibility reduce friction for easy information findability and readability.
HOW IT WORKS
Process
This is the design cycle I repeat for each element of the Visual Branding, to define and refine the colours, fonts, logo and slogan lockup, shapes, and then for each of the Social Media graphics, to ensure they fulfil their design objectives.
PHASE 1Discovery
❋ RESEARCH
❋ INSPIRATION
❋ MOODBOARD PHASE 2Ideation
❋ INITIAL CONCEPT CREATION
❋ FEEDBACK LOOP
❋ DESIGN REVISIONS PHASE 3Design
❋ CREATIVE DIRECTION ALIGNED
❋ ASSETS POLISHED
❋ DESIGNS VALIDATED PHASE 4 Launch
❋ FINAL DESIGNS EXPORTED
❋ BRAND BOOK FINALISED
❋ SUPPORT FOR LAUNCH 
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From logos and illustrations, social media and digital ads, to print assets and merch, let’s create a cohesive, eye-catching, memorable brand and impactful marketing graphics that clearly, to creatively communicate your unique message, captivate your specific audience, and stand out in the market.