Pépites
Pépites is a wineshop in Berlin. Its owner, sommelière Anaïs Bourg, approached me to design a strong, professional visual brand for her 2026 launch, and roll it out across her website and a selection of online marketing assets to attract her target audience and effectively convey the essence of her business.
VISUAL BRAND
GRAPHIC DESIGN
WEBSITE DESIGN
❋ Services RenderedNov 2025 - Jan 2026
Jun 2026 - July 2026
❋ Timeline
Visual Storytelling
Impactfully conveying the brand personality, a spectrum of burgundy and pomegranate, warm neutrals, notes of dusty rose, and stylish serifs create a worldly, effortless Parisian chic and trustworthy simplicity. Bright, attentive red-orange accents, adventurous organic shapes, and a playful display font add a bold, cool, kind, relaxed approachability.
The aesthetic reflects the values of Pépites: belonging, expertise, creativity, warm, modern, simplicity, adventure.
Pépites hits the rare, refreshing, approachable balance between the erudite oldstyle wine caves and the new edgy hipster winebars.
ASSETSWhat did we create?
Brand
❋ TYPOGRAPHY
❋ COLOUR PALETTE
❋ WORDMARK LOGO Social
❋ INSTAGRAM TEMPLATES
❋ ICONS & FAVICON
❋ EVENTBRITE & FACEBOOK BANNERSWebsite
❋ FIGMA UX/UI DESIGN
❋ SQUARESPACE CUSTOM BUILD 
Visual Branding
Polished, cohesive, eye-catching visual branding, refined via design feedback cycles, reflects the personality and values of Pépites and its target clients.
The early discovery phase included a questionnaire, desk research, competitor analysis, and moodboarding, alongside deep understanding of the business through documentation such as brand strategy, user research and personas.
Marketing Graphics
The designs serve as digital marketing, enhancing the online presence of the business to generate brand engagement and trust, welcoming clients to the Pépites shop, events, and community.
The branding is applied consistently to each social media asset as visual storytelling to convey Pépites essence and message to the target audience. Optimised typographic hierarchy and accessibility reduce friction for easy information findability and readability.
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From logos and illustrations, social media and digital ads, to print assets and merch, let’s create a cohesive, eye-catching, memorable brand and impactful marketing graphics to clearly, creatively communicate your unique message, captivate your specific audience, and stand out in the market.